Brand identity / created as a DA at Cabana Seguin
Prohibition
Counter Culture Club
A contemporary brand and a promise of quality, with a touch of attitude! We designed a racy logo inspired directly by the prohibition era, composed of a symbol used as a seal of quality and a modern geometric linear font. The graphic universe is mainly typographic accompanied by black and white photographs. The black brings a certain elegance while the kraft paper illustrates the raw and natural look associated with Cannabis.
Passionate about design since 1993, obtaining a Master's degree in Visual and Graphic Communication from La Cambre (Brussels) allowed me to unleash my creative talent while learning a methodology to structure my creative process and define my intentions.
My 23 years of experience in an agency have allowed me to acquire an expertise in understanding clients' imperatives and a talent for efficient and thoughtful creation.
Brand identity
Parc
Jean-Drapeau
A promising project for the influence of Parc Jean-Drapeau. The logo is a beautiful and subtle evolution of Julien Hébert's original creation created for Expo 67. The choice of typography reinforces its timeless character, the colors and the graphic platform reveal the very "nature" of Parc Jean-Drapeau.